Camera IQ
Camera IQ
The first camera experience manager. Brand new worlds.
My Role
Product Manager
- Owned the strategy and definition of numerous product features. Worked directly with an engineering team to drive implementation.
- Served as a resident expert of the company's product and educated internal and external users.
- Defined product goals and success metrics and worked with data analysts to measure using tools like Amplitude.
- Worked with product, design, engineering, support, and marketing throughout the product development process - defining requirements and managing delivery.
- Contributed to technical brainstorms and discussions around technology in the AR/VR space and discussed strategy related to our product.
- Troubleshooted issues with AWS Cloudwatch/Lambda and suggested technical optimizations.
Technologies Used
Gallery
Project Details
Problem & Context
Marketers struggled to create and deliver captivating camera experiences at scale. The complexity of integrating OS platforms, AR toolkits, and native apps into a cohesive experience was a significant barrier. Brands needed a unified solution to manage camera marketing experiences that combined experience design with analytics.
My Contributions
As Product Manager, I owned the strategy and definition of numerous product features, working directly with engineering teams to drive implementation. I served as the resident product expert, educating both internal and external users. I defined product goals and success metrics, collaborating with data analysts using tools like Amplitude to measure impact. Throughout the product development process, I worked cross-functionally with product, design, engineering, support, and marketing teams to define requirements and manage delivery. I also contributed to technical brainstorms around AR/VR technology and product strategy, and troubleshooted AWS CloudWatch/Lambda issues while suggesting technical optimizations.
Impact & Results
Camera IQ became the first camera experience manager, enabling brands to deliver captivating camera marketing experiences at scale. The platform successfully integrated AR platforms into a single fabric, allowing marketers to create new worlds that customers love to explore. The product helped brands thrive at the intersection of experience design and social media analytics, transforming how companies approach camera-based marketing.
Challenges & Solutions
One of the primary challenges was managing the complexity of integrating multiple technology platforms (OS platforms, AR toolkits, native apps) into a unified experience. I had to balance technical feasibility with user needs while working across multiple teams. Additionally, defining meaningful success metrics for AR/VR experiences required deep collaboration with data analysts and understanding of social media analytics. Troubleshooting AWS infrastructure issues and optimizing Lambda functions required technical problem-solving skills while maintaining focus on product strategy and user experience.